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Why โ€œNot Many of our Customers use Twitterโ€ Is No Longer An Excuse

In the business circles in which we mix we still hear, relatively often, the comment  "Not many of our customers use Twitter" as a reason to ignore social media in particular. This is factually often not the case, but even it was here are four more reasons that you should be on Twitter. Read more...

How a Social Architecture Can Save your Social Strategy

It's not yet announced but Linkedin's intention to phase out the Jobs board in Groups is going to cause a lot of grief. A large number of organisations have spent a lot of time and effort on refining their use of the Jobs section, and in focusing more of their effort there - that is scaling down their recruiting activities elsewhere. Now they are to feel the full force of not being in control of the social platform on which they choose to focus their efforts. It's regrettable for those in that position.  It is also 100% of their own making by them failing to construct an effective and robust Social Architecture. An effective Social Architecture will mitigate the risks of being in the hands of 3rd party platform providers. Read more...

Why I dare you NOT to be excited by social and business

We've just entered 2014 and its interesting to reflect back on some our thoughts from the past on where social was headed. This is a repost from our thoughts of 2012, with an update at the end.
Reposted from iGo2 Blog 26 Sep 2012: Back in January 2012 we predicted (Sleeping giant – Social Business stirs in 2012) that 2012 would be the year that the power of social and business, or social business, became apparent to a far wider enterprise audience, perhaps what you might call the 2nd wave. While flicking through my Zite reader this week I think that time has now come, and here are just 4 of the articles which jumped out at me as signifying that milestone. Read more...

CEO Leadership in the Age of Social Media

Values Read more...