Blog

ROI and ESN and IBM's Social Business Journey

When IBM's Ed Brill gave the INFORM 2015 opening keynote address he revealed the lessons IBM itself has learned through the implementation and use of its collaboration software.  Read more...

The CIO leadership role in Social Business Transformation

Reposted from iGo2 Group blog May 12, 2012. Often the IT group and the CIO are cast in a negative light when it comes to “corporate” and social media e.g blocking access to social sites, turning off or resisting Yammer etc. But it should be, and can be the opposite. The CIO can easily become an innovator and thought-leader in social business by repurposing skills and knowledge long held in enterprise IT. Read more...

Measuring up Enterprise Social Business Benefits

I am often asked how does enterprise social add value to business outcomes? What are the areas of efficiencies? How will ESNs help us engage customers or employees? Where are the cost reduction opportunities? Read more...