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Why โ€œNot Many of our Customers use Twitterโ€ Is No Longer An Excuse

In the business circles in which we mix we still hear, relatively often, the comment  "Not many of our customers use Twitter" as a reason to ignore social media in particular. This is factually often not the case, but even it was here are four more reasons that you should be on Twitter. Read more...

How Virtual Reality Killed Physical Legacy Retail in Australia

Oculus VR LogoWhat is it about Facebook buying Oculus that really sets your hairs tingling on the back of your neck? Perhaps nothing! But for me it is the realization that one of the smartest and most operationally excellent companies on the planet - Facebook - has something figured out and I don't have a clue! So here's my guess. And the news for sleepy legacy retail, as one example of the impact, is not good. And where to most easily find sleepy legacy retail than Australia - so here is where it is going to hurt, in a big way. Here's why I think so. Read more...

Not Your Mother's Community Manager - Welcome 2nd Generation Community

We've moved from 1st Generation social media "You realize that social media marketing is still marketing right? ~ @brewborn" to 2nd Generation social media which is about building trust openness and community. That is from being "just another channel" to push out the same guff - social tools as a process - to being about engaging people in building a cultureRead more...

Why I dare you NOT to be excited by social and business

We've just entered 2014 and its interesting to reflect back on some our thoughts from the past on where social was headed. This is a repost from our thoughts of 2012, with an update at the end.
Reposted from iGo2 Blog 26 Sep 2012: Back in January 2012 we predicted (Sleeping giant – Social Business stirs in 2012) that 2012 would be the year that the power of social and business, or social business, became apparent to a far wider enterprise audience, perhaps what you might call the 2nd wave. While flicking through my Zite reader this week I think that time has now come, and here are just 4 of the articles which jumped out at me as signifying that milestone. Read more...

The Fundamental Basis of Engagement Marketing at Scale

Engagement marketing is a hot topic among marketers and the topic of many helpful books and blog posts. It is also something which you would think would fit with our KINSHIP digital charter rather than here in KINSHIP enterprise (and indeed our colleague Raz Chorev has an excellent post on the topic at KINSHIP digital). However engagement at scale is not a marketing challenge as much as an enterprise challenge and one which requires profound changes in how non-marketing staff communicate with "the market". The fundamental reason that engagement marketing is an enterprise challenge is often missed, which this post explains. Read more...