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How Co-creating Personal Brands Builds Value for Dell

This Primp Your Profile post by Brittany Podolak in the Direct2Dell Community explains an important concept which still causes angst among many business people with whom we discuss the benefits of their employees being "on social". The angst is the fear of their people being poached. It starts from a fear of their employees even just being on Linkedin and spreads to the fear of their employees having a "personal brand" which might make them more attractive to other employers. The positive concept is that a positive perception of your employees on social creates value for both the employees and the organisationRead more...