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Positive leadership at social scale

Kinship is everywhere. It’s empathy in action: a hug, a comforting word, the backbone of a friendship. Kinship is fundamentally selfless, intrinsically rewarding, a vital and extremely human part of being, well, a human being. Kinship is all about the affinity between people – the connection and relationship that two or more people share.

So what’s motivating your people? What thoughts are keeping your people up at night? Our access to endless information and socialization has given new life to age-old questions. Why am I here? What impact do I want to have on my people?

Our success doesn’t lie in becoming more interesting or disruptive. What we need is purpose and to help people realize their purpose. To know your purpose as a leader is to know who you. 

Point in case

Giam Swiegers (CEO Deloitte Australia) recently talked about leadership, mentoring and the importance of embracing social media to communicate strategies at scale.


CEOs of the leading firms are personally wanting to spend more time more effectively engaging with customers, potential customers, partners, potential partners, employees and potential employees. They want ideas, improvements, insights and profits.

Leadership at Scale

The only way to do this effectively at scale is with social technologies. Any other way is more inefficient and more ineffective.

The winning organizations in a hyper-connected world will be those that create many opportunities for their workforce to interact with "the outside world" at scale (meaning frequently, meaningfully and in ways that are recognized and rewarded).

Before the company brand was everything. Today, the individuals working in the company are the authentic face of the brand, not the reverse.

Employee's brands and their company's brands are inextricably linked.

This requires the establishment of the WHY and then an effective social strategy and social architecture.

Positive leadership at social scale

Successful leaders of the future know that when employees understand and apply their individual brands to the company mission they create differentiation in the marketplace, build their constituent's trust, impact the bottom line, and win the game. In a recent blog we reviewed How Managers build an Authentic Team and Ecosystem with Social.

The question is "How to take advantage of social media to innovate & grow your business without the risks?"

Our team at KINSHIP firmly believes this journey starts with leveraging the strengths of the organisation or leadership through establishing the strengths as per the Peter Drucker view:

"The task of leadership is to create an alignment of strengths, making our weaknesses irrelevant"

                                                                          Peter Drucker

The next step would be to empower the organisations its people to achieve and innovate through collaboration, help leaders realise the business benefits associated with social business. On this journey it is important to remember that a social business isn't just about collaboration - it's about making people more productive.

The real goal - engagement at scale. 

Why Invest in Social Business

Employees who feel engaged at work and who can use their strengths in their jobs are more profitable, stay longer, have happier customers and produce higher quality work. People who use their strengths every day are six times more likely to be engaged on the job.

Focusing on actions that will build and maintain a values-based system of “governance, culture and leadership” will mean less compliance activity, less cost, and more compliance as a result of real, tangible and sustainable behavior change.

Leveraging strengths at scale is a powerful, untapped resource. These outcomes can only be achieved through the establishment of a positive culture and enabling employee engagement at scale through deployment of enterprise social technologies. That is why our KINSHIP vision is to lead our clients on the social business journey to help them realise the business benefits associated with social business.

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