Positive Social Culture Co-Designed by Social Collaborative Code

Social Business - The Future of Work Series Part 10 of 11. The Future of Work is enabled by a Positive Social Culture enacted by a Co-designed Social Collaboration Code. "Integrity makes rules irrelevant",  Albert Camus. Positive Behaviour and personal accountability are far more effective in any online Social Business Governance regime or cyber bullying software than the application of rules and regulations about stopping bad things happening. 

A Positive Social Culture requires a Social Collaborative Code

We live in a world where we see more compliance and regulation everyday - set both externally by regulators and internally by "Head Office". Most people are not happy at work - we know that only 13% globally are Contributors at work. These Contributors work for cultures which are positive and engaging, characterised by high trust, autonomy, emotional connections to work and colleagues.

In these positive cultures, the systems, rules and procedures are simplified and give people freedom to take personal and group accountability for their work, behaviours, results and impact and SOCIAL BEHAVIOUR. You see accountability for doing the right thing built into the Culture and you see the work done to build and sustain a Social Contract through the mechanism of a Social Collaborative Code.

A Positive Social Culture takes the time to build a Social Collaborative Code between members which focuses on self-responsibility for doing the right thing by engaging intrinsic motivation and crafting the behaviours of Open Business.

In crafting our Social Collaborative Code, we change the current focus in Enterprises from setting up complex, costly and demotivating systems of control and firewalls which assume people will do the wrong thing. Instead we turn this around by engaging the intrinsic good in people to take responsibility for their own behaviour online by engaging them to co-create and live an accountable Social Collaborative Code.

Future of Work #FoW

Shared responsibility for behaviour

Once this is in place, the conversation turns to ask "what safeguards will we put in place to prevent or minimise the risk of bad behaviours online, whilst not closing down the opportunity to be open, authentic and connected with each other?"

At this point, we may turn to security software and risk mitigation to deal with the negative exceptions from the norm, but not before.

It also means that the group takes a shared responsibility for the behaviour of individuals and self regulates as a group; not relying on the manager or supervisor or single hierarchical boss-subordinate relationships to ensure the right behaviours take place or the wrong behaviours are held accountable to the group.

Social business governance

When leaders engage with their people to co-create a Positive Social Culture they will participate as members of an Open ESN and identify the positive and negative consequences for doing the right and wrong thing.

The Group itself then designs and co-creates a new way of working and being together which sees the positive consequences for doing the right thing as a member of the Social Community being strengthened and encouraged. At the same time the negative consequences are understood and acted on by the Group.

What will be the Positive Consequences for behaving inside Our Code? Individual 


What will be the Negative Consequences for Behaving Outside Our Code? Individual 



Example - AI Summit Table & Group Design Questions for a Positive Social Culture

In summary, when building an ESN from the start up, we look to build a Positive Social Culture which ensures members have an enjoyable, generous, collaborative, meaningful and safe experience online as a responsible, coworking and collaborating Social Community.

This is the heart of good Social Business Governance. It's not rules and don'ts but positive behaviours, self-management and accountability to one's peers and community.

In this governance culture you see the needs of the individual in balance with the needs of the group. You see a Covenant in place to underpin the conversations and open collaboration.

See the whole Future of Work series here.

Join Jeremy and also futurist Ross Dawson (keynote) in February 2015 at a Future of Work lunch.

Jeremy Scrivens is a Guest Blogger, Work Futurist, and Principal of The Emotional Economy at Work and a collaboration partner with Kinship around Social Business. Jeremy works with us at Kinship to design Positive Social Business Cultures to assist our clients to capitalise on the incredible new social technologies and global opportunities available for collaboration, business growth, sustainability and meaning. He is also a global player on Social Media, with a growing reputation as a thought leader and consultant on the future of work in the digital Age. @JeremyScrivens Connect on Linkedin.


SOCIAL BUSINESS - The Future of Work Blog Series

In this 11 part blog series, Jeremy Scrivens tells the story of Blue Water Utility as it is transforms from a traditional single Enterprise managing in part to a global Social Business engaged with its Ecosystem in Wholeness for Social Good. Jeremy explores how this 160 year old institution experienced a taste of the Future of Work where the parts are brought back together to experience wholeness, engaging more and more strengths across the full ecosystem to do Open Business together. Blue Water invested in a first-up series of Appreciative Inquiry Summits - a powerful experience of Positive Disruption and Open Innovation which created a ‘startup’ co-creative community collaborating from the Whole. By so doing, Blue Water began the journey to becoming a Social Business.

Social Business connects and engages more talents and strengths to collaborate to do more with more at scale; it brings more parts of the whole together to co-design a better future. The more strengths that are connected into the conversation, the more innovation for social good is possible. We now have the advent of macro, open, holistic technologies such as Appreciative Inquiry (AI) and Enterprise Social Network Technologies such as IBM Verse which makes collaboration at scale both possible and sustainable. Underpinning everything in a growing Social Business with global impact is a Positive Social Culture, where members are engaged intrinsically from the heart to contribute all their hands, their head and their heart for social good; to share, to give and treat other kindly and with respect online in the new age of Social Business - the Future of Work. 
comments powered by Disqus